Unit 1: Intro and Behaviour Loops
Unit 1: Finding Quick Wins
Assignment: Finding Your Quick Wins
Unit 2: The Buyer’s Journey
Unit 2: What is the Messaging Matrix?
Unit 2: Creating the Messaging Matrix
Assignment: Messaging Matrix
Unit 3: Intro and Call Psychology
Unit 3: Cold Call Framework
Assignment: Cold Call Framework
Unit 3: Objection Handling on Cold Calls
Assignment: Objection Handling Worksheet
Unit 3: Voicemails
Assignment: Voicemails Worksheet
Unit 4: The FOCUS Method
Unit 4: How Email Personalization Works
Assignment: Email Personalization Worksheet
Unit 4: Call to Action and Subject Lines
Assignment: Call to Action and Subject Lines Worksheet
Unit 5: What is Video Prospecting?
Unit 5: How to Create a Personalized Video
Unit 5: Personalized Video Best Practices
Assignment: Personalized Video Best Practices Worksheet
Unit 6: Fundamentals of a Strong Cadence
Unit 6: Creating your own Cadences
Unit 1: What are Target Accounts?
Unit 1: Developing a Target Account Profile
Unit 1: Finding Your Accounts
Unit 1: Tiering the Accounts
Assignment: Target Accounts
Unit 1: What are ICPs?
Unit 1: Defining ICPs
Unit 1: Creating and Using your ICPs
Assignment: ICP Worksheet
Unit 2: What are Buyer Personas?
Unit 2: How to Define Your Buyer Personas
Unit 2: Creating Buyer Personas
Assignment: Buyer Persona Worksheet
Ignite Course Ebook
